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He’s of Japanese and Hungarian source and spent his younger years in East Los Angeles. After “DUB” magazine, Kovacs has branched out in the urban car picture marketplace using a layout for custom wheels that seem to whirl when an automobile is stopped and diecast toy cars which are sold at Wal Mart, Toys “R” Us as well as other chain stores. MTV uses him to make its “MTV Cribs” show when it features stars’ cars.
He began with about $10,000 — put together with two associates — and practical expertise learned from high school occupations that contained delivering customized autos to Los Angeles area stars and composing a newsletter about hiphop clubs around the country. He began “DUB” magazine first, then used it as a means to market his other businesses. Today, Kovacs counsels corporate executives, trade groups and automobile fans on the growing automobile customizing marketplace. One of the firms he’s consulted for are Honda and Coca Cola.