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He manages the Industrial Design Group, as well as provides leadership and guidance for Human Interface (HI) applications teams around the organization. Steve Jobs considered Ive to be his “religious associate at Apple,” while “Fortune” magazine said in 2010 that Ive’s designs have “set the class not only for Apple but also for design more generally.”
Following a year with Roberts Weaver, Ive joined a London design startup called Tangerine, situated in Hoxton Square where he designed a varied selection of products, including microwave ovens and toothbrushes. Ive was miserable working for customers who he disliked and who did not have the same principles. Apple proved to be a Tangerine client that Ive valued and he’d been acting in a consultancy role for the computer business while at Tangerine, creating the original Powerbook layouts. Apple had really been trying to recruit him as a fulltime worker for 2 years without success. Ive was employed as a consultant for Apple’s Leader of Industrial Design in the time Robert Brunner and finally became a full time Apple employee in 1992. He designed the next generation of the Newton, the MessagePad 110, taking him to Taipei for the very first time. Soon before Jobs’s return to Apple, Ive almost stepped down from your firm. Jon Rubinstein, Ive’s supervisor at that time, managed to keep Ive as an employee by describing that Apple was “going to make history” following the resurrection of the business.