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Aaron Platt, (born June 9, 1981), is an American film director and cinematographer, currently residing in Los Angeles, California.Platt's worked steadily as a cinematographer and director since 2002 on music videos, feature films and commercials.Platt is a frequent collaborator with independent film director, Cam Archer. His work on Archer's feature film debut, Wild Tigers I Have Known, which premiered at the 2006 Sundance Film Festival, earned him a Best Cinematography nomination at the 2007 Independent Spirit Awards. In 2008, Platt photographed Archer's second feature film, "Shit Year", which premiered at the 2010 Cannes Film Festival, as part of their Director's Fortnight program. The black and white film stars Ellen Barkin, Bob Einstein, Luke Grimes and Melora Walters, and was released theatrically at the IFC Center in New York in the fall of 2011.Platt has directed numerous music videos, starting with his first video in 2004 for "Haunts Me" by Kelli Scarr. From there, Platt went on to direct music videos for Keri Hilson, ("I Like"), and OneRepublic, ("Apologize"). The latter was an entry for a contest held by the band, and Platt's video was the first runner-up in the contest. Although the video did not win the Grand Prize, it has become a major sensation on YouTube. As of June 1 2014, Platt's video, which features the original version of "Apologize", has garnered nearly 49,000,000 views. His video was also used unofficially to feature the remix of "Apologize" in a new video, which has garnered over 100,000,000 views, and is listed as YouTube's seventh most watched video of all-time.Platt's commercial work includes projects for Spike TV, Wii Table Tennis, Finesse Shampoo, State Farm Insurance, AAA (American Automobile Association) and Feniderma Aftersun. Wikipedia