How rich is Joseph Bruce?
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He’s cofounder of the record label “Psychopathic Records”, with fellow ICP rapper Shaggy 2 Dope (Joseph Utsler) and their former supervisor, Alex Abbiss. Additionally along with Utsler, Bruce is the cofounder of the professional wrestling promotion Juggalo Championship Wrestling. In late 1991, Inner City Posse altered their style, appearance, and name. Upon returning home that night, Bruce had a dream where spirits in a traveling carnival seemed to him—an image that would become the foundation for the Dark Carnival mythology detailed in the group’s Joker’s Cards string. These narratives each provide a particular lesson made to improve the “bad ways” of listeners before “the ending consumes us all.” Insane Clown Posse has a committed following, frequently referred to from the group as Juggalos and Juggalettes. The duo performs a style of hardcore hip hop known as horror core, and is famous because of its dark, brutal lyrics and complex live performances. Insane Clown Posse has earned two platinum and five gold albums. Based on Nielsen SoundScan, the complete Decalogue of the group has sold 6.5 million units in the United States and Canada as of April 2007.