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Donald D. His work called for merchandise bundles including “The Greatest Vitamin in the World” and “Making Money Secrets”. Lapre was criticized as selling questionable business plans that frequently failed to work for his customers. He was detained on June 24, 2011, for neglecting to appear in court to face these charges. On October 2, 2011, Lapre committed suicide while awaiting trial in federal detention.
A high school dropout, in 1990 Lapre and his wife began a credit fix company called Unknown Concepts. Lapre subsequently started selling a 36-page pamphlet describing the best way to regain a Federal Housing Administration insurance refund after paying off a home mortgage. He also started offering “900” phone lines. On TV infomercials in the early–mid 1990s, he promised that by simply putting “miniature classified ads” in papers he was “in a position to make $50,000 a week from [his] tiny one-bedroom flat”. In 1992, Lapre started airing The Making Cash Show with Don Lapre, which proposed that audience could generate profits as readily as he’d. For many years the show was rated among the ten most often air cable television infomercials. The main product was Lapre’s “Money Making Secrets”, a bundle of pamphlets, tapes, and common sense strategies for putting advertisements and running a 900-number company. The merchandise was sold through “New Strategies”, whose parent company was Tropical Shores. The FDA said “Your products aren’t normally recognized as safe and effective for the above referenced states.”